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E-commerce
How an e-commerce unlocked repeat purchases and recurring revenue
An e-commerce that only grew by buying traffic started profiting from its existing base after activating the Engine pillar of the STAGE Method.
+63%
Increase in LTV per customer
38% of total
Revenue from the base (repeat)
+22%
Improvement in contribution margin
The challenge
Every dollar of revenue required another dollar of ad spend. The operation grew in revenue but not in profit, because there was no structured repeat purchase.
What was implemented
- 01STAGE diagnosis: bottleneck in the Engine pillar (retention and recurrence) and margin eroded by CAC.
- 02Implemented post-sale flows, email and CRM for repeat purchases.
- 03Segmented campaigns between acquisition and base reactivation.
- 04Tracked LTV and purchase frequency as core metrics.
We stopped depending only on new traffic. The base became our most profitable asset.
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