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B2B Manufacturing

How a B2B manufacturer built a predictable acquisition system

A manufacturer that relied solely on referrals started generating a predictable pipeline after implementing the STAGE Method.

+180%
Increase in qualified pipeline
-34%
CAC reduction in 6 months
2.1 months
Investment payback

The challenge

The company had solid revenue, but all growth depended on referrals and the partners' personal network. Without predictability, production and hiring planning were compromised.

What was implemented

  • 01STAGE diagnosis to map the bottleneck: no active acquisition channel (Traffic pillar) and a sales funnel with no clear stages (Gain pillar).
  • 02Built Google Ads and LinkedIn campaigns focused on industrial purchase intent.
  • 03Implemented a sales funnel with qualification, response SLA and CRM.
  • 04Defined P&L metrics: CAC by channel, LTV and payback.

For the first time we know where the next client comes from. It stopped being luck and became a process.

Sales director, industrial-segment client

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